About Us
It’s time to level up and reimagine your agency as a thriving BUSINESS,
NOT just a place where insurance policies are sold.
Discover the power of a “white-label” association for your agency!
Let’s unlock your potential together.
Crossroads serves as a platform where insurance agents and payroll providers can expand their business through referrals. Consider the choice: would you prefer a one-time referral or compensation fee, or the opportunity to connect with a prospect actively seeking payroll services or insurance at this moment?
Crossroads originates from the innovative vision of its founder, Jim Urseth, who was at the forefront of merging insurance pay-as-you-go systems with payroll service technology. The initiative is driven by the Employers’ Risk Management Association (ERMA), which has emerged as a significant entity offering tailored risk management and human resource tools, along with specialized insurance programs.
Agents and payroll vendors participating in Crossroads are vetted to provide maximum quality service, industry knowledge and great pricing. Agents are free to choose what is best for their customers; whether the choices are special ERMA insurance programs or programs of their own in order to provide best value for our members.